When product is the movie, is the movie just product?
Remember when movies used to tell stories and maybe try to sell you something on the side?
A 007 action flick came with to-die-for views of James Bond’s sleek Aston Martin sports cars. The elusive Twinkie snacks of post-apocalypse comedy “Zombieland,” the Domino’s Pizza chowdowns of “Teenage Mutant Ninja Turtles” and the Reese’s Pieces offerings of “E.T. the Extra-Terrestrial” whetted our appetites. These not-so-covert ads, called product placements, were inserted in films for lucrative licensing fees paid to studios.
In 2023, the side hustle has become the main show: https://bit.ly/42bROQE 🌓